Aetna

PROBLEM: Young adults get dropped from their parents’ health insurance plans when they turn 26. 

INSIGHT: For the sake of your health and your bank account, you better have health insurance.

IDEA: Make it to 27.

 

TV Spot

 

 

Birthday Cards

 
 
 
 
 
 
 
 

 

Print Ads

 
 
 
 
 
 

Art Director: Jenny Kim

Copywriter: Jack Brickner